There are platforms online that allow you to build websites without any knowledge of coding. This idea may seem tempting, but it is not a good idea if you want to build your business. Everything from the content you create to the coding of your website affects your ability to get views from your target audience and sell them on your product or service. Today, we’re looking at three benefits of professional website construction that you can’t afford to miss out on.
1. Excellent User Experience
When a website is being built for a business, the user experience, or UX, is of the utmost importance. If visitors to your site have a poor experience, they won’t stick around. Rather, they will leave quickly and not return. The search engine algorithm that determines the ranking of your website on the SERP (search engine results page) takes into consideration how long visitors to your site stay on your site.
If people are leaving your site quickly and not returning, your web pages will rank poorly, and people may not be able to come to your web pages organically. In other words, they may not find you if they search for a keyword that one of your web pages contains. A website constructed by a professional will optimize usability for an excellent user experience, including a user-friendly sitemap, useful content, stunning visual design, and fast loading speed.
2. Search Engine Optimization
When a professional builds your business’s website, you can expect it to be designed with both the UX and search engine optimization in mind. In other words, it will be built to be attractive to your current customers, potential customers, and the algorithms that determine how high your web pages rank in search results for particular keywords.
If a website is built using a drag-and-drop platform, you have no control over the coding of the website. Therefore, the coding of the website can’t be optimized for search engine optimization. On the other hand, a professional will code your website in a manner such that it will naturally rank higher.
3. Mobile Responsiveness
Today, more people than ever are searching for products and services on the go. People take their laptops to coffee shops. People travel with their tablets in the car. People go on walks with their phones and use their mobile devices to search for solutions to problems they have. However, people don’t have the patience to wait a long time for a website to load on their mobile device regardless of how high the site ranks on their search engine of choice.
If your website is constructed by a professional, it will look great on mobile devices, be easy to use on mobile devices, and load quickly on mobile devices.
There are many benefits that come with having your website professionally constructed. Among these are an excellent user experience, search engine optimization, and mobile responsiveness. If you’re ready to have a website built that will help you attract and retain customers, contact us today at Blue Zone Marketing to schedule a consultation.