It’s 2021. Over the last century, few things have changed more than the marketing world. Print marketing has had one foot in the grave for decades, but when it comes to “digital” marketing, things couldn’t be more evolutionary. We went from basic TV ads on only 3 channels in the ’40s, to vibrant social media ads that consume today’s worldwide web.
It’s never been more important to step up your digital marketing game. Here are 5 reasons why your business needs digital marketing, right now.
- Everybody’s Doing It!
Consumers are going digital. If the customer is online, the business needs to be online too. That way, they can find your product or service first. Making sure your business listings are accurate and connected is one of the first steps.
The average Google search session lasts just under a minute, so it’s important to have the right information front and center, such as the correct name, address, phone number, & hours of operation on an optimized Google My Business Page.
With over 4 billion people using social media worldwide, you can’t afford to miss out on the exposure that the internet offers.
- Visibility Means Everything
Speaking of exposure, the nice thing about digital marketing is that you can really target your specific audience. With ads targeted to different demographics like age, location, and even hobbies/interests, you can really capitalize on reaching the right customers. A good business owner knows their target market, and digital marketing gives you direct access to them online. Once your target audience can see you, all that’s left is winning their business with your product or service. Do you know the Dos and Don’ts of Customer Service?
- A Measurable Strategy For Success
Tired of asking every customer how they heard about you? Tracking your business sources is no longer a chore with digital marketing. The analytics provided by most social media sites can provide invaluable insights into the effectiveness of your marketing plan. Digital software programs like the exclusive Blue Zone Dashboard break down the stats to provide accurate information on the following:
- Tracking Return-On-Investment of Marketing efforts
- Identifying areas of improvement
- Website analytics
- Social Media Post engagement
- Conversion Rates
- Online Reviews
- And more!
When you analyze all these aspects of your digital marketing, you can optimize your strategy to achieve the very best results.
- Build Relationships with Your Customer Base
Digital marketing allows your business to become an interactive brand. Unless you’re calling each of your customers on the daily, your client interaction is probably limited to a transactional experience. It’s going to take more than that to win their business.
Engaging with existing customers (and potential customers!) online via survey programs, social media platforms, and blogging helps to build relationships with them. This means responding to reviews, comments, and questions regularly. These relationships build trust, and trust translates into loyal customers for the long haul!
- Increase Your Reach
Today, more than half of a business’s advertising money is usually spent on digital marketing. That’s because traditional marketing tactics are simply not enough to sustain your business’ presence in the marketplace. Digital strategies allow you to be found across a global audience – the internet!
For example, your mom-and-pop restaurant may not be visible to foodies that live across town, but with digital marketing, diners outside of your neighborhood can become regular customers; they just need to know you’re there! Reaching people outside of your normal customer base translates into increased revenue – on the spot!
Even if your budget is tight, you can reach a broader audience by funneling your marketing dollars into digital platforms. If (when) you enter the digital marketing world, it’s important to remember that building and boosting your online presence is key. That means building an engaging and SEO-optimized website, posting regularly to your social media accounts, blogging for SEO, and interacting with your online community. Combine these strategies with some smart ad-spend and stellar customer service, and you’ll be on your way to digital domination!
Hey, you! (Yes, you.) Maybe you already know the value of digital marketing, but you just don’t have the time to manage it all. We know it takes a lot – posting…content creating…social engagement…it’s time-consuming. And you’re busy running the business. We get it! Marketing is our thing. Let us help! Reach out to see how we can manage those daily digital tasks for you, so you can focus on doing what you do best. Together, we’ve got this! 😉