When you work with an SEO business to boost your brand’s online presence, you let them handle the details. But there’s still plenty you can do to get the best results, from defining your goals ahead of time to being honest with your feedback.
1. Come in with Clear Goals
Businesses that get the best results with an SEO team are the businesses that know what they want results to be. SEO experts are there to accomplish your goals, not define them. Come in being able to describe your problems, how you want to fix them, and the metrics for your success, like an amount in sales or a percentage increase in brand engagement.
2. Get Your Entire Team on Board
Businesses often make the mistake of thinking that your SEO strategy is an isolated part of your company’s operations. If you want to get the highest return on your investment, your entire team needs to understand the value of building your digital reputation. Applying your SEO strategy to the holistic operations of your business will establish a common goal that everyone can support.
3. Trust the Process and Commit
Your SEO team is going to propose ideas that will be out of your comfort zone. After all, achieving growth is why you hired them in the first place! At times the SEO team will make suggestions that you wouldn’t have made yourself. Trust that they know what you’re doing and commit to the process completely.
4. Don’t Be Afraid to Voice Your Opinion
That being said, you’re the client. If you’re really against the recommended social media strategy or you want to go another direction with the website, your SEO team will welcome your feedback. When in doubt, take a second to reflect. You may need to give it more time, but it’s important to trust your gut.
5. Communicate, Communicate, Communicate
Building your brand reputation is an ongoing task, not a one-time project. Expect to be in contact with your SEO team at least once a week. Ask questions when you need to, be open with feedback, and always keep your SEO team up to date with the changes in your brand.
It is helpful to create a brand guide that explains your values, missions, goals with the SEO project, contact points for the SEO company, and delivery expectations for social media content, changes to the website, and advertisements.
6. Be Patient
Most importantly, go in with the mindset that results won’t happen overnight. SEO is about developing lasting results that will position your business as an authority in the industry. It’s highly unlikely that you’ll get an instant return on investment. The best outcomes will take time.
Leave your SEO strategy to the experts and free your resources for other priorities within your company. Strong communication and dedication to the process will yield the best results. Contact the Blue Zone Media team to see how our methods take you on what we call the pathway to profitability.