Managing your online reputation is critical for maintaining a positive brand identity and attracting new leads to your business. If you’re working hard to build a business in your community, you’ll need to work just as hard building that business on the web. It takes time, and it takes effort, but the return on investment is unparalleled.
Taking control of your online reputation means doing these 6 things:
- Update Your Business Listings
- Read & Respond to Your Online Reviews
- Manage Your Social Media
- Build & Boost Your Online Presence
- Implement a survey program
- Consider Brand Management Software
Business Listings help you get found. Managing your reviews and social media maintain your positive reputation online. But #6 – Brand Management Software – that’s the indispensable tool that every business owner needs.
Let’s be honest – unless you’re in the business of online marketing, you’re probably busy running your own business. You’re using your expertise at your own craft. That’s where Blue Zone Marketing comes in.
Our expertise is reputation management. It’s what we’re great at. And we’ve helped countless small businesses take control of their online reputation with our exclusive online reputation tool – the Blue Zone Dashboard.
What Is The Blue Zone Dashboard?
Blue Zone Marketing provides our clients with a user-friendly dashboard that harnesses everything you’ll need to manage your online reputation. Our software searches the web for information about your company and brings all of these insights into one dashboard for you to view and manage. The best part?
One Dashboard = One Login
Gone are the days of individually logging in to various social media and review sites in order to see where you stand. One convenient dashboard allows you to monitor and manage your entire online reputation all in one place. Once you’re in the dashboard, you can:
- View & manage online reviews from dozens of sites – all with one login
- Respond to online reviews (with built-in response suggestions)
- Post to Instagram, Facebook, Twitter, LinkedIn, and Google My Business
- Respond to posts/comments on social media sites
- Schedule social media posts in advance
- View and manage analytics about your business’ performance online
- Customer Voice Survey Program
- CRM – Customer Relationship Management Tol
- Google Ads
- Website Data, Google Analytics
MANAGE YOUR ONLINE REVIEWS
The dashboard allows you to see all your reviews from dozens of sites visible in one spot. Now you’ll know what’s being said about your business online all the time, anytime. You can even respond to these reviews directly from the dashboard. You can reply to reviews using the built-in response suggestions to optimize your responses or customize your own to fit your brand.
MANAGE YOUR SOCIAL MEDIA ACCOUNTS
You can manage all of your social media from the dashboard too. Create and schedule content for multiple sites with only one click. Our dashboard integrates with Facebook, Twitter, Instagram, LinkedIn, and Google my Business. Keeping a social media presence has never been easier.
GET REAL-TIME BUSINESS ANALYTICS
Advanced analytics helps you stay on top of your game! Reputation Intelligence is clever enough to figure out whether a story or comment about your business is positive or negative, and will show you how those sentiments change over time.
Using this data, our dashboard uses Natural Language Processing to analyze reviews, discover keywords in your review content, and display insights into your customer’s experience. You’ll be able to make smart business decisions with data-backed knowledge directly from your customers!
Built With Business Owners in Mind
We know how busy business owners are trying to juggle customer service, bookkeeping, and all the day-to-day responsibilities. With so much on your plate already, our dashboard is designed to make managing your online presence easy, so you can skip the headache and focus on what matters most – running your business.
When you use our dashboard, you also get access to a top-tier digital agency—we’ll be your full-service marketing team! Whether you’re looking for an SEO specialist, content guru, or website engineer—Blue Zone Marketing is here to help you deliver a better customer experience through online reputation.
Check out our website to learn more about how we can help you grow your brand and increase your market share.