Blogs

Without question, technology has been changing the way business is done. One of the most dramatic developments is the need for companies to implement digital media strategies to create a brand image that will resonate with online audiences. Here are some ways that a digital media manager can help companies like yours manage and master their online presence.

Making the most out of your business’s online presence is an increasingly complex process. Since more business transactions than ever before are done online, the importance of having strong search engine optimization practices has never been higher. On-page SEO (or on-site SEO) is one key element of a successful SEO strategy. Here is some information about what on-page SEO is, and how on-page SEO services can help boost the business that you do online.

Any business–yes, any business–can benefit from having the right video content on its social media platforms and website. Featuring high-quality video footage is a great way to get more views and improve your page’s SEO ranking. If you’re not quite sure how to make this happen, working with digital media managers can help you to create the professional video content your business needs to be seen in today’s highly competitive online marketplace.  

You can have an impressive-looking website, but if it doesn’t rank well on Google, your business won’t benefit from it. That’s why it’s important to use good SEO principles when designing your website. Organic SEO (or Search Engine Optimization) refers to practices that help Google index your content effectively so that when people enter keywords related to your business, you show up at the top of the list. Here’s how on-page SEO services can benefit home page design.

There is much more to being successful on Instagram than just having a strong hashtag game. This has been particularly true since late 2020, when Instagram upgraded its search functions to include general keywords. What this means for users is that SEO can now be applied to their social media marketing management strategy, generating a wider audience than ever before.  

Up-and-coming local business, Blue Zone Marketing, recently celebrated being voted “Best Advertising Agency In North Idaho” in the annual Voter’s Choice Award competition.  The victory came after only two years of operation in Coeur d’Alene, Idaho.

“We opened up in March of 2020, at a time when so many businesses were relying on their digital presence due to various in-person restrictions.  It ended up being an optimal time for businesses to shift their spending towards boosting their online brand, and we were there to help. Our entire team is passionate about serving this community, so receiving this award as such a young company has been a real honor.”

-Dominic Longo, President/CEO, Blue Zone Marketing

Creating a strong social media presence with great content and high engagement is a sure-fire way to gain brand recognition. If you’re struggling to gain a solid footing in the online world, there are some foolproof techniques that can help you ensure your social media content creation is timely, appealing, and on-point.

In a world connected instantaneously by social media and other forms of communication, your online reputation is everything. Here are some guidelines to follow to be successful in your reputation management strategies.

In this digital world, you can no longer compete unless you’re on some form of social media. But there’s no reason to fear it! Not only does social media provide benefits for helping you reach a broader customer base, but it can also nurture long-term relationships with those customers. However, you can’t have a strong presence on social media without a good management system in place. Keep reading to learn more about how social media management can benefit your business!

Instagram Reels are 30-second video clips that can be created right within the Instagram app. They are quick, low-cost, and very easy to make, providing multiple benefits for companies looking to maximize return on their marketing budget. Social media management services are helping companies understand the best way to employ this powerful new tool, and here we take a look at how Instagram Reels can help your business thrive.