Blogs

Reaching potential customers can be tricky.  You can pay to show up in search or you can navigate the ever-changing search algorithms and show up organically.  In this article, we are going to focus on the latter. Tips on creating effective content marketing that will reach your customers while they are searching.

What is a Blue Zone and why did we name our marketing agency Blue Zone? Read on to learn how we can help you find your business’s Blue Zone.

Business Listings - sounds fancy, but they’re actually quite simple and cost you nothing! That’s right. Google My Business listings are free. But what are they? GMB listings are listings on Google that appear when potential customers search for your business name or...

A Company’s Google My Business Page is one of the most important social media platforms you’ll use. Sadly, it’s also one of the most overlooked when it comes to posts. Here are some tips on when, where, and why to post on this precious public platform. How Often...

What are QR Codes? A QR code is a Quick Response code. QR codes are scannable 2D matrix barcodes that connect your device to links. It can be just about any type of link. Businesses often find QR Codes useful for linking directly to: Websites social media platforms...

So, you’ve finally started asking for online reviews from happy customers - way to go! But what if you can’t find their review? The happy customer swears they’ve left one, but it’s not showing up on your Google My Business profile. They might even see the review they...

What Is A TripAdvisor Certificate of Excellence?  The Certificate of Excellence is a TripAdvisor award that celebrates hospitality businesses that consistently receive positive reviews and maintain a very high standard. Only the top 10% of businesses on TripAdvisor...

When it comes to social media posting, many businesses shrug it off as too much work.  It’s true -social media takes a commitment, and it’s time-consuming.  Thankfully, we’re sharing four fantastic tools in our toolbelt that make the job more doable. A Good Design...

It’s 2021.  Over the last century, few things have changed more than the marketing world. Print marketing has had one foot in the grave for decades, but when it comes to “digital” marketing, things couldn’t be more evolutionary.  We went from basic TV ads on only 3...

As social creatures, it’s really no surprise that social media is the number one way to reach people today.  Most businesses are aware of this, but many still don’t make use of its full benefits!  Social media is exciting, but it can be equally as daunting if you...