Blogs

It’s never too early to start planning a seasonal search engine optimization (SEO) campaign to drive traffic to your website.

How appealing can you make your company look? Sure, part of looking good is being good at what you do: offering a satisfactory product or service. But when it comes to online content marketing, a lot of your success is going to come from how well you present yourself.

There is much more to being successful on Instagram than just having a strong hashtag game. This has been particularly true since late 2020, when Instagram upgraded its search functions to include general keywords.

In the digital world, first impressions matter. When customers are bombarded with multiple website options with every click, your website design must be instantly appealing to maintain a prospect’s interest.

Digital content creation is one of today’s most critical marketing tasks. It is now one of the foremost methods by which brands can connect with their existing audience as well as drive new traffic to their websites, and ultimately expand their market share and increase profits. But the process is a lot more complex than crafting a few social media ads and blog posts. It requires research, strategy, creativity, and persistence.

Content creation by publishing a site blog is one tool that digital marketing companies like Blue Zone Marketing encourage. But the question for you is, does it really provide a good return on investment (ROI)? 

Let’s take a look at how blogs improve SEO to discover why website builders say “content Is king.” The fact is, putting the right words on a webpage can become one of your most valuable online marketing assets.

Having a strong digital presence starts with strong web page layout and design, from the landing page and throughout every page of the site. But what website design concepts can be employed to put your best face forward to your online audience? Follow these pointers to get started.

On-page SEO is the technique of optimizing your website to learn more organic traffic from search engines by ranking high in search results. So what does that mean? Well, let’s start with a basic idea. In the world of online marketing, a page one ranking on Google is the highly-sought-after golden fleece. But how do you get there? One way is through on-page SEO.

Consumer technology is moving faster than ever. Only four decades ago, a home computer was a luxury. Now, the world is at your fingertips–literally–allowing you to communicate halfway around the world at the touch of your smartphone’s screen.

Once upon a time, Search Engine Optimization (SEO) campaigns were all about cramming as many keywords into your webpages as you could. Today, experts will tell you that focusing too much on keywords is ineffective. So what exactly is the role of keywords for good SEO? The fact is, keywords are less important than they used to be, but don’t confuse “less important” with “unimportant.” A successful SEO campaign is built on a few fundamental items, and keywords are still part of that package of fundamentals.