As social creatures, it’s really no surprise that social media is the number one way to reach people today. Most businesses are aware of this, but many still don’t make use of its full benefits! Social media is exciting, but it can be equally as daunting if you don’t necessarily...
Blue Zone Marketing Blog
The Dos and Don’ts of Customer Service
Customer Service is something that EVERYONE can relate to. When people see it done well, they appreciate it. Unfortunately though, when it’s done badly, people never seem to forget it. That’s why it’s important for businesses to know, and master, the dos and don’ts of customer service. DO: Anticipate Their...
Why Your Website Needs an SSL Certificate
Ever noticed how some website URLs start with HTTP while others start with HTTPS? Maybe you’ve noticed a tiny lock icon in the top left corner of your browser? What’s all that about? Well, when you see the “S” in web addresses, that means the site has an SSL certificate....
6 Ways To Take Control Of Your Online Reputation
Managing your online reputation is critical for maintaining a positive brand identity and attracting new leads to your business.
Get Found Online With Business Listings
Get Found Online With Business Listings. Hundreds of platforms, websites, and directories display listing information about your business—both accurately and inaccurately—online. How do your customers find you online depends on hour visible your listings are.
Step Up Your Social Media Game
3.5 Billion! That’s a big number. It’s nearly half of the world’s population. It’s also the number of social media users worldwide. With that many people engaging online, businesses can’t afford to miss the mark when it comes to their social media. Navigating social media can seem like a mystery...
Blue Zone’s Survey Program
How to best respond to positive online customer reviews. So many people focus only on negative reviews. Reward your happy loyal customers
How To Respond to Positive Reviews
How to best respond to positive online customer reviews. So many people focus only on negative reviews. Reward your happy loyal customers
Managing Your Online Reputation
Reputation management is so important to a small business. Understand your customer's experience and how their comments affect your business.
How to Respond to Negative Reviews
Believe it or not, the same premise applies to negative review response as it does to positive reviews. It is imperative. The way in which you respond to a negative review will impact the reviewer and any future reader of that review. If a consumer sees a business handle a...