What Is A TripAdvisor Certificate of Excellence? The Certificate of Excellence is a TripAdvisor award that celebrates hospitality businesses that consistently receive positive reviews and maintain a very high standard. Only the top 10% of businesses on TripAdvisor are lucky enough to receive this honorable prize, and it is only...
Blue Zone Marketing Blog
Helpful Social Media Tools to Keep You Posting Regularly
When it comes to social media posting, many businesses shrug it off as too much work. It’s true -social media takes a commitment, and it’s time-consuming. Thankfully, we’re sharing four fantastic tools in our toolbelt that make the job more doable. A Good Design Tool A great beginner design tool...
5 Reasons Your Business Needs Digital Marketing in 2021
It’s 2021. Over the last century, few things have changed more than the marketing world. Print marketing has had one foot in the grave for decades, but when it comes to “digital” marketing, things couldn’t be more evolutionary. We went from basic TV ads on only 3 channels in the...
4 Things You Can Start Doing Now for Social Media Success
As social creatures, it’s really no surprise that social media is the number one way to reach people today. Most businesses are aware of this, but many still don’t make use of its full benefits! Social media is exciting, but it can be equally as daunting if you don’t necessarily...
The Dos and Don’ts of Customer Service
Customer Service is something that EVERYONE can relate to. When people see it done well, they appreciate it. Unfortunately though, when it’s done badly, people never seem to forget it. That’s why it’s important for businesses to know, and master, the dos and don’ts of customer service. DO: Anticipate Their...
Why Your Website Needs an SSL Certificate
Ever noticed how some website URLs start with HTTP while others start with HTTPS? Maybe you’ve noticed a tiny lock icon in the top left corner of your browser? What’s all that about? Well, when you see the “S” in web addresses, that means the site has an SSL certificate....
6 Ways To Take Control Of Your Online Reputation
Managing your online reputation is critical for maintaining a positive brand identity and attracting new leads to your business.
Get Found Online With Business Listings
Get Found Online With Business Listings. Hundreds of platforms, websites, and directories display listing information about your business—both accurately and inaccurately—online. How do your customers find you online depends on hour visible your listings are.
Step Up Your Social Media Game
3.5 Billion! That’s a big number. It’s nearly half of the world’s population. It’s also the number of social media users worldwide. With that many people engaging online, businesses can’t afford to miss the mark when it comes to their social media. Navigating social media can seem like a mystery...
Blue Zone’s Survey Program
How to best respond to positive online customer reviews. So many people focus only on negative reviews. Reward your happy loyal customers