Meet the Team
Meet Dominic Longo, President
Dominic has helped large corporations like MGM Mirage and Bellagio manage their brand reputation strategy for nearly 20 years. A small business owner himself, he knew he could bring these skills to other small businesses and make a valuable difference in the lives of real people. That’s when he launched Blue Zone Marketing.
With a solid team and strong word-of-mouth referrals, the company grew to retain 30 long-term clients in the first 6 months. Each of those are still with us today. Helping these businesses grow their brand and easily manage their online reputation is Dominic’s passion. Well…that and football! After playing wide receiver in high school and college (with some College Football Hall of Fame records to brag about!), Dominic’s aches and pains have forced him into early retirement from the sport that he loves. (That hasn’t stopped him from competing in other ways, though!)
Dominic Longo loves to win. These days, winning means keeping his clients happy in a long-term partnership that helps each other succeed. His grit, character, and general likeability makes this a natural expression of his talents. When he’s not busy growing businesses, Dominic enjoys spending time with (and competing against!) his wife and 5 children in literally any game whatsoever. And yes, he’s probably going to win.
Meet Melissa McKnight, VP of Sales & Operations
With over 20 years of branding experience for big-name hospitality brands, Melissa’s passion is bringing her corporate skillset to today’s business owner. She has helped brand new start-ups, local mom-and-pops, top-rated surgeons, and large multi-location corporations grow and maintain a stellar online presence.
Melissa stays busy overseeing our client’s reputation portfolios and creatively strategizing on social media campaigns. She credits her success to her daily citrus zip-fizz, but we all know it’s just her mad marketing skills being put to work! Melissa loves helping companies show the online world how awesome they are in the real world! When she’s not helping clients slay their online reputation, she can usually be found at the lake with her husband of 19 years, their 3 daughters, and their super adorable newborn grandson.
Meet Tiffany Longo, VP Creative
Tiffany is a veteran copywriter with a strong communications background. She began her journalism career in high school, writing for a local Italian-American newspaper, at which she earned her own column and contributed content for another 10 years. With extensive freelancing experience in both journalistic and creative writing, the creative department at Blue Zone Marketing was Tiffany’s natural habitat. Whether it’s social media graphics, blogging for clients, or writing copy for marketing collateral, Tiffany makes content creation great again on the daily.
When Tiffany isn’t tied up in a voracious verbal venture, she can be found affectionately correcting her children’s grammar, (they love it!) proofreading, or enjoying french fries with a vanilla shake. Scrabble games and word searches are her jam. Above all, Tiffany enjoys relaxing at the lake with her husband, Dominic (yes, that Dominic), and their five amazing children.
Meet Kenny Dodge, Director of Business Development
With a degree in Business Administration and Marketing, Kenny has worked to grow and market small businesses for nearly a decade. He has extensive knowledge in the ecommerce marketing space, digital ad analytics, gourmet popcorn, and whiskey. He’s known for putting 110% effort toward his clients’ goals, which has rightfully earned him the nickname, “Mr. Fancy Pants” around the office. (Despite what he may tell people, he thoroughly enjoys being called by that name.) And while his pants are generally less than fancy, his unique experience and creativity tops the charts!
At Blue Zone, Kenny specializes in business development and digital ad management for our clients. Kenny stays motivated by the fact that he only measures his own success by that of his clients. (For the record, he’s hitting it out of the park!) Our clients love him! So does his adorable wife, Katherine, and their two young sons. When Mr. Fancy Pants isn’t busy working, he can usually be found with his family on the shores of lake Coeur d’Alene, likely cradling a glass of Lagavulin 16 year. Neat.
Meet Christine Brown, Content Creator
Born in Quito, Ecuador, Christine’s first language was Spanish. Ironically, though, it was her mastery of the English language that brought her to the Blue Zone team! Her literary eloquence and experience as a retired RN equips her to create blog content for many Blue Zone clients, particularly those in the medical industry. Christine’s way with words keeps her busy at the office, but in her free time, she enjoys reading, hiking, going to church, and spending time with her large extended family.
Meet Aaron Bareither, Media Manager
Born and raised in Coeur d’Alene, Idaho, Aaron found photography at the age of 12, fell in love with it, and has been pursuing content creation ever since. He’s shot everything from weddings, portraits, products, and headshots to brand content, commercials, and videos for crowdfunding and social media campaigns. Capturing moments and telling people’s stories has been Aaron’s passion for over a decade. He brings this passion, along with his famously unique creativity, to each and every project, helping Blue Zone clients tell their story to the online world. When he’s not behind the lens, Aaron can be found enjoying the outdoors or traveling the world. We challenge you to find a continent Aaron hasn’t been to! Spontaneous adventures are the way to his heart, and he plans to see as much of this beautiful world while he can.
What people say about us!
“We love BlueZone! The BlueZone dashboard has a ton of tools that help you manage your business’s online reputation. You can easily manage all your customers, create high-level reports or look at specific data and statistics based on your needs. I most commonly use the social media section to schedule posts for multiple platforms weeks in advance. I also use their reputation management program to ask clients for reviews and to respond quickly to any reviews I get. The team over at BlueZone is also highly responsive and helpful and has been there whenever I needed something or had a question. Overall I would highly recommend
looking into this service!”
“Blue Zone Marketing makes it so easy to get noticed on all of the major social media outlets. The dashboard that Blue Zone provides gives you information on a daily basis that you would not get about your marketing progress elsewhere using other marketing tools. Their executive report is a great value to our business, and the ease of using the dashboard to help gauge how our business is performing via reviews is invaluable. This is a marketing company that every business should take a look at and use.”
“Melissa works tirelessly to meet and exceed the demands of her clients. She is always proactive and full of ideas when it comes to promoting your ideas/business. It is such a pleasure to work with her and her team. Her advice has definitely helped me in obtaining new leads and bettering my online presence.
Thank you Melissa, I look forward to a long lasting partnership.”
“Melissa at Blue Zone Marketing and her team are amazing!! The dashboard platform is incredible. They have helped my medical practice grow in a very short time. Their knowledge, expertise and professionalism are worth every penny. No need to look elsewhere for a marketing company. Congratulations Melissa for being the best in your field!”
“Blue Zone Marketing is a great company to work with. Our overall review score was at a 4.4 and has increased to a 4.85 in just 5 months of working with Blue Zone. We use their survey program to solicit reviews from our customers, and their dashboard makes monitoring our online reputation simple and easy. Blue Zone has even coached our staff on the importance of online reviews which, along with the surveys and dashboard, has given us a 300% increase in the number of online reviews. If you are a business owner looking to outsource your marketing, Blue Zone is a company that actually works. Their team is awesome and trustworthy. 5 stars!.”
“Melissa and Blue Zone have been amazing. As a new Realtor, they have listened to my needs and wants and designed the perfect social media platform to grow my business. I would definitely recommend Melissa.”
“Since hiring Blue Zone to take care of my marketing, I have doubled my business in just 6 months. They took over social media posts and engagement, which has been a huge burden off of my plate. I’ve actually received compliments on the social media posts and have gained some new customers that way. Blue Zone responds to my online reviews too. The best tool is the dashboard that I can easily log into and monitor reviews, posts, and my google ads. I love the survey program because it’s gotten me a huge increase in new reviews. The convenience and the overall help I’ve had from Blue Zone has enabled me to focus on running the business, which is what I do best. I highly recommend Blue Zone as a marketing partner for any small business owner.”
“Blue Zone created a new website for us after 5 years of having a mediocre one. Business was steady, but after the new site went live, our business increased by 50%. This was just because we were able to be “found” on the web. They know what it takes to market a small business. Great communication from their team too. From someone who knows nothing about websites, it was a relief to know that my business’ online look was in trusted hands”
“I hired Blue Zone to help me create a presence online for my new home inspection business. My logo is exactly what I wanted! My website is in production and I already like where it’s heading! The team is easy to work with and is responsive to my needs. I highly recommend them”
“Dom and Melissa are some of the most knowledgeable and helpful people that I have met, especially within the marketing space. The BlueZone dashboard has completely changed the way I manage my own AND my clients’ social media and online reputation. I couldn’t imagine having to go back to the old way.”