Meet the Team

Our Team

Meet Dominic Longo, President

Dominic has helped large corporations like MGM Mirage and Bellagio manage their brand reputation strategy for nearly 20 years. A small business owner himself, he knew he could bring these skills to other small businesses and make a valuable difference in the lives of real people. That’s when he launched Blue Zone Marketing.

With a solid team and strong word-of-mouth referrals, the company grew to retain 30 long-term clients in the first 6 months. Each of those are still with us today. Helping these businesses grow their brand and easily manage their online reputation is Dominic’s passion. Well…that and football! After playing wide receiver in high school and college (with some College Football Hall of Fame records to brag about!), Dominic’s aches and pains have forced him into early retirement from the sport that he loves. (That hasn’t stopped him from competing in other ways, though!)

Dominic Longo loves to win. These days, winning means keeping his clients happy in a long-term partnership that helps each other succeed. His grit, character, and general likeability makes this a natural expression of his talents. When he’s not busy growing businesses, Dominic enjoys spending time with (and competing against!) his wife and 5 children in literally any game whatsoever. And yes, he’s probably going to win.

Meet Melissa McKnight, VP of Sales & Client Success

With over 20 years of branding experience for big-name hospitality brands, Melissa’s passion is bringing her corporate skillset to today’s business owner. She has helped brand new start-ups, local mom-and-pops, top-rated surgeons, and large multi-location corporations grow and maintain a stellar online presence.

Melissa stays busy overseeing our client’s reputation portfolios and creatively strategizing on social media campaigns. She credits her success to her daily citrus zip-fizz, but we all know it’s just her mad marketing skills being put to work! Melissa loves helping companies show the online world how awesome they are in the real world! When she’s not helping clients slay their online reputation, she can usually be found at the lake with her husband of 20 years, their 3 daughters, and their super adorable grandson.

Meet Tiffany Longo, VP of Creative

Tiffany is a veteran copywriter with a strong communications background. She began her journalism career in high school, writing for a local Italian-American newspaper, at which she earned her own column and contributed content for another 10 years. With extensive freelancing experience in both journalistic and creative writing, the creative department at Blue Zone Marketing was Tiffany’s natural habitat. By ensuring that all the content Blue Zone creates is captivating and on-brand, Tiffany makes marketing great again on the daily.

When Tiffany isn’t tied up in a voracious verbal venture, she can be found affectionately correcting her children’s grammar, (they love it!) proofreading, or enjoying french fries with a vanilla shake. Scrabble games and word searches are her jam. Above all, Tiffany enjoys relaxing at the lake with her husband, Dominic (yes, that Dominic), and their five amazing children.

Meet Kenny Dodge, VP of Digital Marketing

With a degree in Business Administration and Marketing, Kenny has worked to grow and market small businesses for nearly a decade. He has extensive knowledge in the ecommerce marketing space, digital ad analytics, gourmet popcorn, and whiskey. He’s known for putting 110% effort toward his clients’ goals, which has rightfully earned him the nickname, “Mr. Fancy Pants” around the office. (Despite what he may tell people, he thoroughly enjoys being called by that name.) And while his pants are generally less than fancy, his unique experience and creativity tops the charts!

At Blue Zone, Kenny specializes in business development and digital ad management for our clients. Kenny stays motivated by the fact that he only measures his own success by that of his clients. (For the record, he’s hitting it out of the park!) Our clients love him! So does his adorable wife, Katherine, and their two sons. When Mr. Fancy Pants isn’t busy working, he can usually be found with his family on the shores of lake Coeur d’Alene, likely cradling a glass of Lagavulin 16 year. Neat.

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Meet Ruthie Metzger, Creative Manager

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Meet Ashley Howard, Media Coordinator

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Meet Emily Dodge, Marketing Coordinator

After a decade in the service industry, Emily brings her love of serving others and building relationships to the table. She believes that genuinely connecting with her clients is the first step to connecting them to the rest of the world. With a degree in Business Analytics, Emily is passionate about both the creative and the analytical side of brand development, offering her clients a well rounded perspective on the services that best suit them. Having worked at the management level in the fast-paced coffee industry, Emily is no stranger to fueling the pursuits of her clients.  She can help you boost your brand or help you make a mean honey-cinnamon americano!  In her free time you can catch her hiking, cooking, or adding to her beloved used book collection.

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Meet Lucas Brown, Media Manager

Transplanted from the bustle of Minneapolis to Coeur d’Alene, Lucas brings more than 7 years of professional photography and videography experience to the Blue Zone team. Having captured stills and video for a wide variety of industries, Lucas’ passion is telling a brand’s unique story with beautiful imagery. Around the office, Lucas is known for his contagious joy and his impeccably timed puns. When he’s not holding a camera, you can find him spending quality time with family, petting German Shepards, downhill mountain biking, or sharing an unsolicited pun joke with literally anyone who will listen.

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Meet Camilla Kramer, Marketing Coordinator

You haven’t met a people person until you’ve met Camilla Kramer. Having worked in the service industry for 5 years, Camilla is a professional people-helper. In her most recent role she spent her days connecting international companies for events and conferences. Today, she uses her mad organizational and networking skills to connect Blue Zone clients with their target audience. With a BA in Hospitality Management, it’s no wonder she brings her welcoming smile to the office each day. When she’s not at work, she’s surely line dancing to a Cody Johnson song or serving in YoungLife of North Idaho.

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Meet Aaron Bareither, Media Manager

Born and raised in Coeur d’Alene, Idaho, Aaron found photography at the age of 12, fell in love with it, and has been pursuing content creation ever since. He’s shot everything from weddings, portraits, products, and headshots to brand content, commercials, and videos for crowdfunding and social media campaigns. Capturing moments and telling people’s stories has been Aaron’s passion for over a decade. He brings this passion, along with his famously unique creativity, to each and every project, helping Blue Zone clients tell their story to the online world. When he’s not behind the lens, Aaron can be found enjoying the outdoors or traveling the world. We challenge you to find a continent Aaron hasn’t been to! Spontaneous adventures are the way to his heart, and he plans to see as much of this beautiful world while he can.

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Meet Morgan Dixon, Digital Marketing Specialist

Before his teenage years were over, Morgan started 3 companies (two of which he was the CEO of), one nonprofit, ran for office, and won the Kootenai County Young Professionals 30 Under 30 Award – twice. Still not impressed? Perhaps you haven’t seen his Star Wars footie pajamas. With or without them, Morgan is a self-proclaimed digital marketing ninja, who brings his youthful energy and fresh business experience to the Blue Zone Team. When he’s not building websites or dabbling in artificial intelligence, Morgan stays busy thinking about building websites and artificial intelligence.

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Meet Anne Hayes, Copywriter

Some people are born to write. Anne is one of those people. After careers in hi-tech product marketing, as an attorney, in social media, and being a homeschool mom, Anne discovered an appetite for learning new things and writing about them! Her favorite part about her job is diving deep into the wide variety of products and services that our amazing clients are offering. Never outdone in her industry research, Anne’s job is to make sure our client’s blog content is informative, clear, captivating, and accurate. When she’s not eloquently authoring literary masterpieces, she stays plenty busy being a loving wife and mom-of-the-year to her four children.

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Meet Noelle, Copywriter

Noelle is known as a Punctuation Prodigy around the world – well, around the Blue Zone office, anyway. Halfway through her MFA in Creative Writing, Noelle spends nearly all her spare time as a creative blogger and fiction writer. As a Blue Zone copywriter, Noelle tells tales and shares stories about companies, their mission, and their services. A self-proclaimed introvert, Noelle enjoys spending her free time outside (unless it’s cold!) and with her husband and five children.

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Meet Christine Brown, Copywriter

Born in Quito, Ecuador, Christine’s first language was Spanish. Ironically, though, it was her mastery of the English language that brought her to the Blue Zone team! Her literary eloquence and experience as a retired RN equips her to create blog content for many Blue Zone clients, particularly those in the medical industry. Christine’s way with words keeps her busy at the office, but in her free time, she enjoys reading, hiking, going to church, and spending time with her large extended family.

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Meet Gabriella Longo, Marketing Intern

Gabriella’s not a regular intern. She’s a cool intern. Gabriella has proven to be quite the asset to the Blue Zone team – and it’s not just because she brings us coffee and sweeps the office floors. Whether she’s gathering marketing data or helping film a reel, Gabriella is single-handedly improving the reputation of interns everywhere.

What people say about us!

Client Testimonials

“We love BlueZone! The BlueZone dashboard has a ton of tools that help you manage your business’s online reputation. You can easily manage all your customers, create high-level reports or look at specific data and statistics based on your needs. I most commonly use the social media section to schedule posts for multiple platforms weeks in advance. I also use their reputation management program to ask clients for reviews and to respond quickly to any reviews I get. The team over at BlueZone is also highly responsive and helpful and has been there whenever I needed something or had a question. Overall I would highly recommend
looking into this service!”

“Blue Zone Marketing makes it so easy to get noticed on all of the major social media outlets. The dashboard that Blue Zone provides gives you information on a daily basis that you would not get about your marketing progress elsewhere using other marketing tools. Their executive report is a great value to our business, and the ease of using the dashboard to help gauge how our business is performing via reviews is invaluable. This is a marketing company that every business should take a look at and use.”

“Melissa works tirelessly to meet and exceed the demands of her clients. She is always proactive and full of ideas when it comes to promoting your ideas/business. It is such a pleasure to work with her and her team. Her advice has definitely helped me in obtaining new leads and bettering my online presence.
Thank you Melissa, I look forward to a long lasting partnership.”

“Melissa at Blue Zone Marketing and her team are amazing!! The dashboard platform is incredible. They have helped my medical practice grow in a very short time. Their knowledge, expertise and professionalism are worth every penny. No need to look elsewhere for a marketing company. Congratulations Melissa for being the best in your field!”

“Blue Zone Marketing is a great company to work with. Our overall review score was at a 4.4 and has increased to a 4.85 in just 5 months of working with Blue Zone. We use their survey program to solicit reviews from our customers, and their dashboard makes monitoring our online reputation simple and easy. Blue Zone has even coached our staff on the importance of online reviews which, along with the surveys and dashboard, has given us a 300% increase in the number of online reviews. If you are a business owner looking to outsource your marketing, Blue Zone is a company that actually works. Their team is awesome and trustworthy. 5 stars!.”

“Melissa and Blue Zone have been amazing. As a new Realtor, they have listened to my needs and wants and designed the perfect social media platform to grow my business. I would definitely recommend Melissa.”

“Since hiring Blue Zone to take care of my marketing, I have doubled my business in just 6 months. They took over social media posts and engagement, which has been a huge burden off of my plate. I’ve actually received compliments on the social media posts and have gained some new customers that way. Blue Zone responds to my online reviews too. The best tool is the dashboard that I can easily log into and monitor reviews, posts, and my google ads. I love the survey program because it’s gotten me a huge increase in new reviews. The convenience and the overall help I’ve had from Blue Zone has enabled me to focus on running the business, which is what I do best. I highly recommend Blue Zone as a marketing partner for any small business owner.”

“Blue Zone created a new website for us after 5 years of having a mediocre one. Business was steady, but after the new site went live, our business increased by 50%. This was just because we were able to be “found” on the web. They know what it takes to market a small business. Great communication from their team too. From someone who knows nothing about websites, it was a relief to know that my business’ online look was in trusted hands”

“I hired Blue Zone to help me create a presence online for my new home inspection business. My logo is exactly what I wanted! My website is in production and I already like where it’s heading! The team is easy to work with and is responsive to my needs. I highly recommend them”

“Dom and Melissa are some of the most knowledgeable and helpful people that I have met, especially within the marketing space. The BlueZone dashboard has completely changed the way I manage my own AND my clients’ social media and online reputation. I couldn’t imagine having to go back to the old way.”

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