NWSP Spokane – A SMALL BUSINESS SUCCESS STORY

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Company

NWSP Spokane is a 10-year old locally owned and operated tint, accessory, and sign shop specializing in commercial window tinting, vehicle wrapping, and graphic design.

After not seeing an ROI from previous marketing companies, and with tight margins and limited marketing budget, NWSP was looking for accountability for their marketing money spent.

Marketing Goals

  • Increase their overall business to grow and add more employees.
  • Focus especially on their high margin products – their commercial window tinting.
  • Become a household name for window tinting and vehicle wrapping in the Eastern Washington area.

Blue Zone Strategies

Blue Zone Marketing strategized to improve their existing website, including maintenance, search engine optimization, and two custom blog posts per month. We produced professional video footage about their brand, and created a targeted ad campaign to specifically promote residential and commercial window tinting.

After 6 Months with Blue Zone

Site traffic increased 43%

Calls up 12%

Number of reviews rose 13%

Overall online star rating (Google, Facebook, etc) rose from 4.9 to 5.0

  • Google Ad Traffic has risen 348%
  • Cost-Per-Click has decreased 68%

We’ve worked with marketing agencies in the past and had a lot of trouble with accountability and determining whether we were getting a Return-On-Investment on our marketing dollars. One thing I love about Blue Zone is their dashboard, so we can tell every single day whether their efforts are working or not. We can also interact better with our fans so we have way better customer service, and are better at asking for reviews and responding to new reviews.

We’ve also seen a higher volume of phone calls and good leads come through their Google AdWords, Facebook and Instagram marketing efforts. We’ve been super happy with them and I recommended Blue Zone to everybody I know.

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