River’s Edge by Lanzce Douglass

Local land developer, Lanzce Douglass, worked with Blue Zone to create general exposure and community education for his recent development project in Coeur d’Alene, Idaho, River’s Edge.

Blue Zone created a website, social media content, images and videos and blog content to educate the public and the local city council on the intent and scope of the project.

With Blue Zone’s help, the project was unanimously approved by the city council and proceeded with local support and enthusiasm.

Website

Blue Zone created a visually stunning website that was used to display the scope and concept of the development.

We created 16 blogs to educate the public on key points of concern and to build organic SEO and general awareness of the project.

Brand Ethos Video

Blue Zone filmed a cinema-grade brand ethos video to communicate the emotion and inspiration behind the project. We set up interviews with local experts and managed the research, script, and shot list to create a video that was played at the city council meeting, contributing to the approval of the project.

Social Media

Blue Zone launched social media pages for the development on Facebook, Instagram, Twitter and LinkedIn.

This contributed to an increased organic SEO presence and captured a local audience, directing them to learn more about the project at the website.

SOCIAL MEDIA REELS

Social media reels are a captivating means of engaging an audience on specific social platforms.

These short videos are professionally edited into creative illustrations of a particular event or experience.

SOCIAL POSTS