If your website isn’t appearing on the first page of the major search engines, especially Google, it’s time for an SEO business audit. An audit identifies issues and opportunities with the content, structure, and performance of your website and can help you uncover why your website isn’t showing up in SERPs. Let’s look at the top four reasons why your website may not be appearing at or near the top of the search engine results.
You’ve probably heard that content is king. Low-quality content has a poor chance of ranking highly on Google if it ranks at all. High-quality content should always include relevant keywords, accurate facts, helpful advice or tips, and a clear structure with logical headings and subheadings.
Creating this level of content is time-consuming, especially if you’re a small or medium-sized business without a team of in-house experts to create quality, SEO-optimized content. Outsourcing the creation and auditing of high-quality website content can pay big dividends by significantly increasing your chances of appearing higher in the SERPs. Better rankings translate to better brand recognition and reputation, as well as an increase in the traffic and business leads generated by your website.
Poor On-Page Optimization
On-page optimization refers to the practices and strategies used to ensure your web pages are optimized for users and search engines alike. This includes everything from meta titles and descriptions to keyword placement and internal linking. If these elements aren’t properly implemented, it can severely impact your site’s rankings in the SERPs. Have your in-house staff regularly audit your site’s compliance with the best on-page optimization practices, or outsource the job to a team of marketing and SEO experts.
Poor Off-Page Optimization
Off-page optimization involves promoting your website through external sources such as social media channels, blogs, forums, and other websites that link back to yours. As long as they’re from reputable and quality sites, these backlinks act as a signal of trustworthiness for Google and help to boost your ranking in the SERPs if done correctly.
However, if the links pointing back to your website are low-quality or come from untrustworthy sources, it can harm your rankings and online reputation instead of helping them. So it’s best practice as part of a regular SEO audit to keep a close eye on where those links originate from and ensure they’re reliable.
Indexing Problems / Technical Issues
Even if your content, keyword optimization, and backlinks are on point, other issues can prevent search engines from properly indexing your website. Indexing problems occur when search engines cannot crawl or index a web page due to poor design or technical issues with the site itself. An SEO audit can check for potential technical problems such as broken internal links, missing metadata, slow loading times, and duplicate content, all of which can prevent your pages from appearing in the SERPs.
Taking steps to optimize your website for better rankings is a time-consuming, important job that many businesses choose to outsource to an expert in the field. Don’t hesitate to contact Blue Zone Marketing and ask about an SEO audit. We’re here to help, so contact us today to discuss the best strategy for getting your website noticed!