TJN Orthopedics – A SMALL BUSINESS SUCCESS STORY

Company

Dr. Gregory H Tchejeyan owns and operates TJN Orthopedics, a sports medicine orthopedic clinic with a specialty in the knee. Dr. T. had developed a distrust and skepticism toward marketing agencies due to overall lack of communication and performance. His practice is strongly established in the local community and he had the budget to accomplish his goals, but he needed a reliable and trustworthy team to lead the strategy and execution.

Marketing Goals

• Become the acknowledged local expert on orthopedic procedures, particularly to become known as the “LA Knee Guy”
• See an increase in calls and traffic to the practice
• Become a source of knowledge and truth for orthopedic procedures
• Highlight his robotic surgical methods using the Mako robot

Blue Zone Strategies

Blue Zone Marketing strategized to improve TJN Orthopedic’s online presence through SEO blogging and social media management – each of which would inform, educate, and promote the specific robotic knee surgeries. We also optimized his SERP ranking with improved review scores and tailored google ads.

After just 3 months of partnership, the client has already increased their marketing budget to allow Blue Zone to create more content and manage a larger ad budget