Why Blue Zone?

When we set out to build Blue Zone Marketing, we wanted to pay homage to values that we live and believe every day. 

In 2005, Dan Buettner, writing for National Geographic, discovered the “Blue Zones” – 5 cities around the world where Buettner found a greater-than-average number of residents living longer lives than anywhere else in the world.

Where are the 5 Blue Zones?

  • Sardinia, Italy
  • Okinawa, Japan
  • Loma Linda, California
  • Nicoya Peninsula, Costa Rica
  • Icaria, Greece

Each of these locations around the world have proven to be home to some of the longest living people on earth. They experience less disease, happier lives, and the largest numbers of centenarians (people 100 years old) in the world. 

Through further research, Dan Buettner and his team discovered that residents in each Blue Zone followed a specific set of lifestyle habits that Buettner attributed to their health and longevity. He labeled them the “Power 9” 

  1. Move Naturally
  2. Purpose
  3. Down Shift
  4. 80% Rule
  5. Plant Slant
  6. Wine @5
  7. Belong
  8. Loved Ones First
  9. Right Tribe

As business owners, we understand that to maintain a thriving business, there are specific habits that ensure a long, healthy, and happy life for that company.

With the right mix of strategy, branding, and online reputation, your business can find its Blue Zone where it will live its longest and healthiest life.

To that end, we’ve developed our own set of Power 9 habits that we encourage all our clients to pursue when it comes to their business’ Blue Zone. They are…

  1. Regular Posting to Social Media
  2. Stellar Reputation Management
  3. Organic SEO Through Blogging
  4. Run Online Ads
  5. Maintain and Update Your Website
  6. Regular Communication with Customer Lists
  7. Maintain Accurate Business Listings
  8. Generate High-Quality Media Content
  9. Use Software Tools to Track Everything

We believe that living these 9 steps, while habitually making them a part of your business strategy, will result in your business living a long and successful life. Who doesn’t want that for their company?

We know these steps relate to every business. Ask us how you can begin implementing them in yours today!


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