A Company’s Google My Business Page is one of the most important social media platforms you’ll use. Sadly, it’s also one of the most overlooked when it comes to posts. Here are some tips on when, where, and why to post on this precious public platform.
How Often Should I Post to My GMB Page?
Once a week, at least! Google My Business posts used to expire after seven days, but now they stay on your page indefinitely. This means you can build up a solid arsenal of offers, events, and news about your business! And the best news – it’s free!
Why Post to My GMB?
More than 50% of the world uses Google before any other search engine. For most of your customers, Google is the first place they look when they need to find your company’s hours, location, busy times, phone number, website, and reviews. That is why your posts should focus on these facts.
Another reason why your company needs to be posting to your Google My Business page is that Google prioritizes pages that are frequently updated. The more you post, the higher ranking you will receive on Google’s search engine results pages. It’s simple – post more often, and your company will appear higher up on the results page. This helps your customers find you easily, and more importantly – find you FIRST among your competitors!
What Do I Post to My GMB?
Google My Business posts should be designed for people who are already looking for you. They are directed towards potential customers who have already searched your company, so you don’t need to try as hard to grab their attention. State the facts. That’s why they searched for your company. They want to know the following:
- What products/services you offer
- The latest company news
- Company events
- New products or services
- Any current specials or coupons
- Hours of Operation
- Address or Phone Number
- Website URL
- About the company/team
Posts with pictures of your products, office, or team members help searchers get to know you better before even clicking through to your website. However, do not limit yourself to only photos and facts. Since it is ideal that your company is posting daily, do your best to avoid burnout. You could sprinkle in some links to blogs or articles on your website that inform and educate potential customers about your product or service. It helps to repurpose content from other company platforms like LinkedIn, Twitter, Facebook, and Instagram – your older, well-performing posts can be recycled here. Every once in a while, repurpose the content that was already posted on those platforms to your Google My Business page. You’ve just broadened your online reach!
What If I Don’t Have Time to Post to My GMB?
One of the main reasons business owners fail to keep up on social media posting is – you guessed it – TIME! We get it! Business owners are busy running the business! Social media may feel like a burden, but it’s a necessary tool for your online presence.
If you don’t have time to post on your Google My Business page at least once a week, then we can help! Our exclusive Blue Zone Dashboard makes it easier for you to post to all your social media platforms with one login! It connects your Facebook, LinkedIn, Twitter, Instagram, and Google My Business Accounts so that you can post to all of them from the user-friendly dashboard. This cuts down on time (and password memorization!) for so many of our clients. However, we still have some clients that simply cannot handle the extra workload. We have a solution for that, too – we do the social media posting FOR them! Our team creates unique, brand-specific content that reflects your company’s colors and culture. We keep your social platforms active and current, and our clients appreciate us doing the heavy lifting so they can focus on their brand.
Blue Zone Marketing has a dedicated team that is creative, punctual, and diverse. Not only can we create your content for your social platforms, but we can also create a content schedule. This content schedule will show you what we post and when we post it for your business. You can choose if you want Blue Zone to post to your company’s Google My Business once a week, every day, or any other schedule you’d like. We can also create posts for your company’s Facebook, Instagram, LinkedIn, and Twitter accounts. We’ve got your back!
The bottom line is – having a Google My Business Page is imperative, and so is posting to it regularly. Don’t let this free marketing tool fall through the cracks!