by Blue Zone Marketing | Sep 9, 2025 | Blue Zone Marketing, marketing, NIL, reputation-management, Uncategorized
In recent years, a decisive shift has occurred in the world of marketing and college athletics: NIL marketing. NIL stands for “Name, Image, and Likeness,” and it refers to a program that allows college athletes to capitalize on their name recognition and local...
by Blue Zone Marketing | Jun 28, 2025 | Branding, reputation-management
User feedback should not be regarded as a “helpful” aspect of your marketing strategy. Today, you should recognize it as a cornerstone of how your business communicates. From online reviews and social media comments to surveys and support tickets, every piece of...
by Blue Zone Marketing | Jun 9, 2025 | Branding, marketing, reputation-management, social-media
Although important, websites and social media presence are not the only aspects of effectively marketing your brand. Podcasting has surfaced as a powerful medium for businesses and professionals looking to expand their reach, build relationships, and create...
by Blue Zone Marketing | May 31, 2025 | marketing, reputation-management
A Warm Welcome from Gilbert This year has been a period of exciting change and growth for the Blue Zone team as we’ve expanded to serve a third location, opening a new market in Gilbert, Arizona, and partnering with some of the area’s most notable...
by Blue Zone Marketing | Apr 16, 2025 | reputation-management
Benjamin Franklin once said, “It takes many good deeds to build a reputation, and only one bad one to lose it.” Ben wasn’t talking about the importance of online business reviews, but he might as well have been. Your online reputation is everything....
by Blue Zone Marketing | Mar 9, 2025 | marketing, reputation-management
Entrepreneurship is both exhilarating and challenging. To thrive, entrepreneurs must be efficient and thrifty, leveraging tools that can streamline operations, boost productivity, and scale their businesses. When you’re launching a startup, compiling the right digital...
