5 Best Practices for Writing an SEO Blog

Anyone can write a blog. But if you want to write a blog post that your target user can find, you’ll want to use key SEO principles that help your content stand out. A successful SEO blog will attract readers and search engines alike without compromising on quality.

1. Use Keyword SEO Principles

Keywords play one of the most important roles in your on-page SEO. The keywords you choose to emphasize in your blog posts are the ones that search engines will pick up, making your post one of the pages that it recommends to users who search for related topics. To utilize keywords most effectively, you’ll want a strong understanding of who your target audience is and what they’re looking for. Then, you’ll want to focus on just one or two keyword phrases per post.

One of the most common mistakes that website owners make is overloading content with too many keywords, making the content more difficult to read. Readers can detect when you’re just looking to get more views rather than provide real value, and they’ll leave an inauthentic site quickly.

2. Write Content That Pairs Well with Social Media

Your brand extends beyond your website into all of the platforms you use. With all of the time and resources you use to create a blog post, why not use some of that content to add value to your social media accounts? For instance, writing a post in the form of a user-friendly list makes it easy to break down for a LinkedIn post or Instagram story.

3. Optimize for Mobile

The days when everybody used the internet on a desktop computer are long gone. Most users now rely on mobile devices, whether that’s a laptop, tablet, or a cell phone. Even laptops have varying screen sizes that will display content differently.

Attract the modern internet user by making your website friendly for someone who is on the go. Use a website layout that can respond to different screen sizes, and break up text into smaller paragraphs so content doesn’t overwhelm someone reading from a small screen.

4. Include Video Content

A successful blog post is about more than just the words you use. You’ll want to integrate multiple sources of media to amplify the effects of what you write, whether it’s a thoughtfully placed photo or a relevant infographic. Videos are another great choice: they perform better than 87% of other visual content online.

5. Link to Other Blog Posts on Your Site

Search engine algorithms don’t just measure the number of visits to your site. They also measure how users interact with your content, from the time they spend on each page to the total number of links they click within your website. The more interactions someone has with your website, the better your SEO rankings will become. In each blog post you write, include links to other blog posts on your site to encourage readers to see what else you’ve created.

Great content starts from great concepts. Our team of experts can design an experience for your users that they won’t forget. Contact the Blue Zone Marketing team to get started.

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