Venture into the world of search engine optimization (SEO) and one of the first things you’ll learn is how helpful blog posts can be for boosting your website’s ranking. Research has shown that websites with blogs get nearly twice the traffic compared to competitors who don’t. Publishing SEO blogs can increase your website’s traffic, but determining the ideal posting schedule for your blog is essential if you want to maximize this tool.

When it comes to creating an SEO blogging schedule, one size does not fit all blogs. While there are general “best practices” you should follow as a starting point, from there, you’ll need to tweak your efforts for maximum performance.

With those caveats stated, we can say that the average relatively new website will significantly benefit from posting blogs twice or more per week. Generally, publishing more blogs will increase traffic, provided your posting is relevant and valuable. However, remember that many variables will impact how frequently you should post, and these variables will change as you develop a catalog of published posts and your audience size changes.

Consistency Is Crucial

The best blog schedule in the world won’t work if you don’t follow it consistently. Once readers find your blog, they will be looking for new content. Sticking to a posting schedule shows them that your blog is important to you and that you run it professionally. This reliability creates customer confidence before they’ve even interacted with you in person and allows you to set yourself apart as an expert in your industry.

Be Ready to Adapt

As your blog’s audience changes, you’ll want your posting schedule to keep pace. For example, if you run a high-tier blog with a large audience and can produce a high volume of valuable content, posting multiple times a day has the potential to double your traffic.

Alternatively, if you have a brand-new blog in a content-saturated industry, you may need to post once or twice daily just to gain traction and catch up with your competitors. The only downside to adopting this posting schedule is that you risk burning out yourself or your team trying to create enough posts rich in keywords and information.

Make It Count

When it comes to SEO blogging, your posting schedule matters, but not as much as the content of your blogs does. As search engine algorithms evolve and become better at weeding out low-quality content stuffed with keywords, blogs that don’t post quality content will be kicked to the curb.

Make sure that your posting schedule allows you to produce content that your audience will find valuable. Churning out sub-par blog posts every day is less effective than putting out well-written educational posts once or twice a week. Only create content when you have something of value to add to the conversation in your industry, not just for the sake of having something to publish.

Try Outsourcing Your SEO Blogs

Working with a digital marketing agency is an excellent option if you find that producing high-value content takes too much time away from your business. At Blue Zone, our team of experts will craft content so that you can focus your energy on other aspects of your business. In addition, every post will be designed to increase traffic to your website and provide your audience with valuable information, organically boosting your SEO.

No matter how prominent your online presence is, there’s always room to grow. At Blue Zone Marketing, we help businesses of all sizes streamline their digital marketing. Let’s explore how our team can help you improve your SEO through blogging. Contact Blue Zone Marketing today.

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