OBJECTIVE

Aspen Homes, a local favorite home builder in North Idaho, needed help highlighting some of the amazing properties they hade become known for.

1. CONCEPT: The BZ team worked with Aspen Homes to conceptualize how we were going to showcase some of their beautifully built homes.
2. STORY-TELLING: The thing that sets Aspen apart is its family nature. Blue Zone worked with the Aspen team to extrapolate the story behind the creation and growth of the brand and to share that with the community.
3. EXPERTISE: The Aspen team is made up of top local experts in their field. BZ did industry research to identify the areas that really separate Aspen and highlight those in media creation.
4. EYEBALLS: Lastly, all of our media means nothing if no one sees it. Our social media team worked to share this incredible media through captivating organic social media.

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WHAT WE DID

• Managed all of their social media platforms, posting often to ensure engagement and reach remain up and interacting with other businesses in the area to ensure follower growth.
• Stellar video, including headshots, b-roll, interview content, project highlights, and drone footage of many properties.

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