Objective

Blue Zone began working with Beacon Clinic (formerly Beacon Cancer Care) in 2021. After 3 years of increased website traffic, social media engagement, and a booming medical practice, the brand decided to move to a larger location and rebrand to encompass more facets of healthcare in their practice.

1. COMMUNICATION: The team at Beacon did an amazing job of staying in consistent communication with Blue Zone to ensure that we knew about the rebrand with ample time to prepare. This was key in launching a successful campaign.
2. STRATEGIZE: The Blue Zone team strategized what this campaign would require to be a success - all platforms, digital and print, updated with the accurate NEW location and an accurate reflection of their expanded services. Blue Zone even assisted in the name selection of the new brand!
3. LOGO REDESIGN: Considering all that Beacon has become and what their future goals are, our design team built a logo that would reflect the heart behind the brand and remain open to future growth in the medical field.
4. WEBSITE: On the day of the rebrand, Blue Zone pushed website edits live, updated all logos and references to old branding across all social media, and worked with local press to ensure that all the details were accurately communicated to the local community.

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What we've done

• We worked with the brand to strategize the entire rebrand - providing valuable insight into the timing of the rebrand, what that would entail, and what to expect along the way.
• Blue Zone delivered an updated logo and style guide, a redesigned website to reflect their new branding, signage, and media to help roll out a smooth and timely rebrand campaign.
• We assisted in managing local ad campaigns and press releases in the community to ensure timely distribution of the new branding and office location.
• Our media team made their beautiful new space look incredible with their jaw-dropping media.