OBJECTIVE

To rebrand a well-established local CPA firm following an acquisition.

Magnuson, McHugh, Dougherty CPAs (previously Magnuson, McHugh & Co.) had recently acquired  Dougherty & Associates, CPAs and were in need of a rebrand to showcase their new combined brand and offerings.

1. RESEARCH: Our design team conducted thorough research of the business, the industry, the businesses's values, competitors, and target audience to gain a better understanding of the brand and what they were going for in a rebrand.
2. DRAFTING: We drafted a number of versions of both the logo and the website to give the client options and better understand the direction they wanted to head towards for their rebrand. After 3 weeks, we had selected a logo and website design and began the design process.
3. DESIGN: Our team worked hard over the next 3 weeks to deliver digital products that would showcase the best of the brand and their new rebrand. We incorporated the stunning media we captured to really tell the story of the company through a digital medium.
4. REFINEMENT: We worked with the client to ensure that all designs, media, copy, and industry verbiage were accurate and up-to-date with their brand voice.
5. FINALIZATION: Blue Zone delivered final designs of logo, website, and all collateral in various file formats to ensure that all was suitable for both digital and print use.

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WHAT WE DID

• Created a new logo and brand style guide that incorporated elements of their new acquisition and brought a vibrant experience to the 70+ year old firm.
• Built a new website highlighting their energetic team, their stellar customer service, and showcased their new branding prominently.
• Redesigned all of their printed collaborate including letterheads, business cards, building signage, and advertisements to display the updated logo and branding.
• Captured new media in the form of a captivating banner video for their website and new headshots for the +30 member staff.