Mike White Ford

client

Mike White Ford

Project

Brand Awareness

Year

2023

Summary

Blue Zone partnered with this long-time Ford dealer to bring their service to a broader market.

View Client Website

launch project

OBJECTIVE

Mike White Ford came to Blue Zone as they sought a more stable, recognizable presence in their local market.

Having been in business for many years with a stellar reputation, Mike White Ford wanted to take back some of the local market share they had lost to new, rising brands.

‍

WHAT WE DID

Created a new website for Mike White Ford that they could control more easily in order to showcase new products and dealer messaging.
Brought their brand to the masses with OTT (streaming) advertising with a beautifully-crafted commercial spot.
Captured tons of media that is outperforming any stock Ford content the dealership has access to.
Managed and maintained all social media platforms, seeing MoM growth across the board each month.

83%

Realizing an 83% CR on ad traffic from OTT streaming ads

17

17 media shoots capturing the products, location, and culture of MWF

+27%

Organic search traffic is up 27% through Q1 of 2024

1005.77%

1005.77% increase in instagram engagement over 12 months

RESULTS

Through difficult economic times for car dealerships, Mike White Ford has enjoyed a steady log of customers through its doors. Their brand awareness in the community has risen through things like OTT ads, social media ads, influencer partnerships, and organic SEO.

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CONCLUSION

The Blue Zone x Mike White Ford partnership is one built on communication and strategy. We enjoy our relationship and look forward to continued growth for years to come.

Mike White Ford

83%

17

+27%

1005.77%

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